Social media has become a must for the healthcare industry, creating a portal through which patients and clients can engage and connect with their potential healthcare providers. Integrating social media seamlessly into your website is crucial, as your site is your “hub”, showcasing why you’re the place to go for healthcare services. Social media channels and your website should work seamlessly together to promote your online presence, exposing you to a wider audience of potential clients and engaging with your current clients.
Here are 5 simple tips for effectively integrating social media into your website:
#1: Include Visible Social Media Buttons
Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. Links or buttons that remain in your navigation as the user moves from page to page are optimal. To ensure that users don’t exit your web page, create the buttons or links so your social media pages open in new windows.
#2: Integrate Social Where it Makes Sense
If you use social media to keep your customers in the loop of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it’s a good idea to showcase your Facebook posts or recent Pins directly on your website.
#3: Include Share Buttons
Share buttons should enable your visitors to quickly share or recommend a product, service or content.
#4: Pay Attention to Terms and Conditions
All social media platforms have terms and conditions.
For example, you cannot use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
The way you use social media reflects on your website, as well as your brand as a whole.
If you’ve accidentally violated some terms and conditions in the past, delete those pages and do not link out to them even in the interim.
#5: Don’t Over-Do It
You want to make sure that compelling information is easily shareable, but littering social media share buttons all over your web page isn’t the way to go.
Before adding share buttons to a page, ask yourself, “Is there information here that people would find worth sharing?”
Following these five simple tips ensures that your practice website is social media friendly, and boost your brand presence and potential audience.